Miembro del jurado
Diego Pomareda
Core Business Director Bavaria
AbInbev
Diego Pomareda is a Peruvian international marketeer with more than a decade of experience driving cultural relevance and business growth for global, international and iconic local brands. Known for his transformative approach to marketing, Diego has redefined the connection between brands, people, and culture in each campaign.
As a leader in the commercial field, Diego has held multiple roles in Ab Inbev generating an amazing journey in different Business Units and operations of the company, including Perú and Colombia, his career includes areas as trade marketing, sales, finance and Marketing. As a Marketing leader at AB InBev, he managed a portfolio of internatational brands like Corona, Stella Artois, and Budweiser and local iconic brands as Aguila, Poker and Cristal.
He is in parallel working on a new project as Founder of GreiiHaus, a real estate company committed to empowering individuals over 50 with sustainable employment and new opportunities in life.
In his roles, Diego has led award-winning campaigns that have not only shaped brand identities but also driven measurable growth. Diego’s campaigns have earned recognition at the world’s most prestigious festivals, including Cannes Lions, Clio, D&AD , LIA, One Show and Effie Awards, placing him among the top creative and effective marketers in the region. He was recognized in 2020 as the Best Marketeer under 30 according to AdLatina and he has won best colombian marketeer in el Dorado Festival in 2022.
Diego holds a degree in Economics from Universidad de Lima. An has the policy of following one course and diploma each year, including universities as Booth, Columbia and Standford. He continues to push the boundaries of what marketing can achieve by fostering innovation, creativity, and a people-first approach to business.
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