Ganadores / 2019

Young Lions PR Alpina

THE HEALTHIEST MILK FOR THE WORLD / YLPR-000809

DATOS DE LA INSCRIPCIÓN
ALPINA
ALPINA`S MILK
LOWESSP3 / MULLENLOWESSP3
Byron Poveda
Jaime Andres Tovar
Challenge.
Make a statement that shows that Alpina is a healthy milk, of quality and different from the others.

Insight.
Today, for every person that drinks milk, there is a plastic bag damaging the planet.

Idea.
Change our packaging for one that is friendly with the environment, to show that Alpina is not only the best milk for the people`s health, but also for the planet`s health.